Our Work — Website & Brand
Anderson Projects
Anderson Projects is a hands-on building and fit-out company working across the UK, from a single room to a full property. Most of their competitors look like tradesman flyers. They wanted the opposite, so we built the brand and the website together: dark, editorial and quietly confident, with the finished work doing the talking.
Branding
mark, colour system and type rules
Web design
full site, designed from scratch
Development
hand-built, no page builder
SEO
clean URLs, metadata and sitemaps
The website
Signature finish, on screen too.
Three near-blacks, one orange, and photography of the real jobs. The whole site is square-cornered and slow-moving on purpose, so the finishes are the loudest thing on the page.
Homepage
Dark, editorial, unhurried
Portfolio
The work, front and centre
Identity
A hand-drawn "Ap" that signs the work
Photography
Real rooms, not stock
A builder who does everything under one roof needed a site that said so.
Anderson Projects covers the lot, from extensions and roofing to bespoke carpentry, media walls and the final coat of paint. That breadth is the pitch, but it is also the problem: list fifteen trades on a page and you look like a directory rather than a specialist.
So we led with the finished rooms and let the trade list sit underneath them. The site walks a visitor through who the team are, what they do, how a job actually runs, and then the work itself, before it ever asks for an enquiry.
Brand and identity
The hand-drawn "Ap" monogram, a dark three-tone palette with a single orange accent, and a two-typeface system. It all lives in a brand guide so the look holds up on a van, a sign or an invoice.
Design and build
Hand-coded, with the portfolio grid, the process steps and the enquiry form built to be added to over time. No page builder, no theme, and nothing on the page that does not earn its place.
Enquiries and SEO
One clear route to get in touch, repeated where it makes sense and nowhere it does not, plus the technical groundwork: clean URLs, proper metadata, sitemaps and fast loads on a phone.
Running a trade business? Your site can look like this.
Anderson Projects is one example of how we handle a brand and a website together, end to end. If you want the same for yours, tell us about the business and we will give you a straight answer.